Search Strategy: Holistic Plan for SEO & PPC Today

Learn the secrets to SEO success.

35 min
Search Engine Marketing

It’s never been more important to achieve top rankings in the major search engines. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.

In just 35 minutes, search marketing pioneer Duane Forrester of Bing Webmaster Tools reveals the critical skills SEOs need as the space evolves. Get a behind-the-scenes look at how search itself is changing, and what you need to know to align with those changes.

Duane has over a decade of experience in SEO, developing winning search strategies for companies like Microsoft, General Motors, GAP, Wal*Mart and more—you can't afford to miss this.

You Will Learn

  • The 9 critical skills you need if you want to become a top-tier SEO in the future
  • A fresh approach to targeting optimization
  • How to prioritize your SEO site changes and sort your website according to value
  • Proven tips for content development
  • 5 ways to encourage more social sharing
Instructor: Duane Forrester

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant