This class, Social Signals in Search, instructed by Kaila Strong, helps digital marketers improve the collective effectiveness of their social media campaigns and search marketing efforts. Digital Marketers have found that certain activity on Twitter, Facebook or other social mediums can influence where websites rank on the search engine results page. For example, authoritative user accounts on networks like Google+ carry more weight and emphasis when being factored into the search rankings. Smart social media marketers understand that analyzing and evaluating the influence of social signals in search engines is a critical component of any digital marketing strategy. This social media class explains how social media channels influence and impact the search results returned by major search engines like Google or Bing.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.