The Business Case for PPC

Grow your business with PPC.

Strategy & Planning
49 min
Search Engine Marketing

Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any marketing dollar. Consider this lesson part two of how your customers find you.

Wondering how to prove the ROI on Pay-Per-Click advertising? We have the proof here. It works. 

You Will Learn

  • Goal-setting and key performance indicators that must be in place in order to ensure ideal tactical planning and execution of a PPC strategy.
  • The VCCC strategic approach to PPC:  Visibility, Creative, Continuity and Conversion.
  • How to develop a keyword position and bid strategy.  Make your ads Visibile.
  • The art of writing compelling ads.  The Creative is key.
  • How to make customers feel Continuity from Keyword to Ad to Landing page, and as a result, increase Conversion.
Instructor: Jamie Smith

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant