The Digital Marketer’s Guide to Mastering Search and Social Media

Keep your digital strategy up-to-date.

55 min
Social Media Marketing

This social media marketing class taught by Kent Lewis, highlights effective search marketing and social media marketing strategies that are based on industry trends. Search and social media marketers will be able to update their digital strategies after learning about key social and search elements such as Google’s search algorithm updates and how Facebook plans to monetize its member base. Ultimately, The Digital Marketer’s Guide to Mastering Search and Social Media, identifies today’s most important trends and tactics for effectively analyzing search and social media marketing data. Such information will empower you to maximize your brand’s online presence, credibility and revenue in 2014 and beyond.

You Will Learn

  • The latest search engine algorithmic updates to incorporate into your SEO strategies
  • Simple and effective techniques that make your online presence more mobile and socially-friendly
  • Effective strategies for generating awareness and credibility in subject matter communities in order to drive more traffic
  • The latest best practices to maximize conversions on your existing website and social profiles
Instructor: Kent Lewis

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant