A Guide to Building End to End Facebook Campaigns

Create Facebook campaigns that engage and convert.

How To
57 min
Social Media Marketing

While there are a myriad of ways to engage with your audience on Facebook, it's important to focus your efforts on the tactics that will drive meaningful business results. Watch now to get a proven framework for planning, executing, and measuring Facebook campaigns that impact your bottom line.

You Will Learn

  • How to strategically “think” about Facebook campaigns
  • What creative assets you need before launching a campaign on execution and creative How to decide whether to keep your Facebook marketing efforts in-house, or whether to hire an agency
  • How to measure the effectiveness of your campaigns.
Instructor: Kapil Gupta

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant