Brand Advocate Marketing Playbook

Build an army of brand advocates.

Strategy & Planning
25 min
Social Media Marketing

Social media platforms such as Facebook, for example, allow users to participate in honest discourse about what they like and dislike. Effective social media marketers know how to produce engaging content that customers enjoy so that their social media postings on these platforms become additional brand advertisements spread through word of mouth. Rob Fuggetta’s social media marketing class, Brand Advocate Marketing Playbook, social media teaches techniques for how to identify, engage, and transform customers into positive brand advocates. Outcomes of successful brand advocate interactions, often allow you to capture valuable insights that can lead to improved products, enhanced customer experiences, and a deeper understanding of your customers’ needs.

You Will Learn

  • Exactly what it takes to build and activate your advocate amy, from identifying your advocates through energizing them and tracking results
  • Secrets to advocacy success
  • Potential pitfalls to advocacy marketing (and how to avoid them)
  • Everything you need to know before launching an effective advocate marketing program.
Instructor: Rob Fuggetta

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