Social media platforms such as Facebook, for example, allow users to participate in honest discourse about what they like and dislike. Effective social media marketers know how to produce engaging content that customers enjoy so that their social media postings on these platforms become additional brand advertisements spread through word of mouth. Rob Fuggetta’s social media marketing class, Brand Advocate Marketing Playbook, social media teaches techniques for how to identify, engage, and transform customers into positive brand advocates. Outcomes of successful brand advocate interactions, often allow you to capture valuable insights that can lead to improved products, enhanced customer experiences, and a deeper understanding of your customers’ needs.
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