Digital Marketing Fundamentals

How To
21 min
Social Media Marketing

Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will start with the basics about how to define value, craft an overall digital approach, and offer a simple framework that brings all the evolving pieces together in a clear way.

You Will Learn

  • Why social media is only a fraction of your brand marketing strategy
  • How to define business value from digital in a way that helps you create a framework for success
  • The 5 types of digital experiences, 5 types of digital destinations, and 5 types of digital drivers that define everything you can do with digital marketing
Instructor: Rohit Bhargava

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant