Engaging Boomers and Seniors in Online WOM

Learn how to engage with boomers and seniors in word-of-mouth online.

38 min
Social Media Marketing

Profitably marketing to boomers and seniors online requires an intentional and meaningful share strategy. This class will discuss how the country’s leading digital agency’s campaigns receive between 10-300% of their successful goal completions via word of mouth online from boomers and seniors.

You Will Learn

  • Why sharing and word of mouth are essential in developing campaigns
  • What it means to “inspire influence”
  • How and why adults in the second half of life share
  • Tips for how your brand can increase meaningful sharing right away.
Instructor: David Weigelt

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant