Engaging Your Audience for Social Business Growth

Drive more likes, shares, and comments on Facebook.

54 min
Social Media Marketing

Facebook marketing experts understand the importance of launching targeted customer to customer marketing campaigns that connect with and cultivate brand advocates. In this Facebook marketing class, you can learn insider tricks about how to engage your Facebook fans to build brand awareness, how to cultivate brand loyalty and tips for increasing traffic. Facebook marketers frequently use Facebook posts emphasizing popular product features to encourage C2C sharing among Facebook users. These C2C Facebook posts and other social marketing techniques can help convert customers into your brand’s best advocates. Tips and Tricks of Successful Facebook Growth,led by instructor Ekaterina Walter, shows marketers how to build creative and innovative marketing campaigns by combining strategies to incorporate Facebook’s viral features.

You Will Learn

  • How to connect with and cultivate brand advocates
  • How to leverage your cover image and profile photo for multiple marketing purposes
  • How and why to highlight your Facebook posts
  • What the EdgeRank algorithm is, and how it impacts whether your posts show up in your Fans' News Feeds or not
Instructor: Ekaterina Walter

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant