Fundamentals of Facebook Advertising for Ecommerce

Learn Facebook advertising best practices for Ecommerce success.

How To
41 min
Social Media Marketing

Ecommerce sites should not ignore social media advertising to reach new consumer audiences, especially the laser-targeting Facebook advertising provides. Learn about Facebook advertising options, including Newsfeed ads and retargeting, that ecommerce marketers can utilize to hone in on their target customers and move the conversion needle.

You Will Learn

  • What advertising options are available on Facebook, including marketplace ads and promoted posts
  • How you can use demographic data to target customers on Facebook
  • How to implement Facebook Exchange for retargeting

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant