This social stream marketing class offers insight into how to increase brand visibility in your audience’s social streams, providing information on how cross-channel, integrated and multi-touch marketing strategy drives engagement, builds customer loyalty, and increases conversions. By understanding the effectiveness of marketing in the social newsfeed, experienced social media marketers design and execute a social-mobile strategy to reach and convert customers in their newsfeed. Social media experts know how to advertise in social streams and implement rich media campaigns that enable them to cultivate brand awareness for their audience. This social media marketing class, Marketing in Social Streams: Driving Product Discovery, Engagement and Advocacy, instructed by Marko Muellner, shows you how to move social consumers from product discovery to engagement, advocacy, and finally to conversion, regardless of how they access their stream.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.