Facebook Marketing: A Beginner's Guide to Small Business Marketing with Facebook

How To
27 min
Social Media Marketing

How to properly run and manage a Social Media Campaign on Facebook and why it is important - SEO/Brand Reputation/Customer Service/etc.

From the set-up of the Business Page to the Strategy of the Campaign - how to properly optimize the Page for Graph Search and Internet Search. The importance of content and the ratio for successful updates. How to watch the Page and determine the course of strategy. Running Ads on Facebook - why to run and how to run.

The complete basics for the beginner or Small business on a budget.

You Will Learn


  • How to set-up and optimize FB Business Page¬†
  • What to watch on the Page - which allows determining the course of strategy
  • How to use the Page for customer service
  • Why the Page is important for SEO and website traffic and how to optimize this
Instructor: Laura Donovan

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant