According to a study by BzzAgent, brand advocates are 83 percent more likely to share information about products with others. Moreover, brand advocates are also twice as likely to be driven by the need to contribute to the pool of information online. Since the birth of social media, brands have been searching for an effective way to leverage the power of influencers, given their significant followings and powerful voices in their respective industries. Obtaining a mere mention by the right influencer could boost even the most niche business to the forefront of social buzz. In this class, you will learn how marketers can captivate social influencers and convert them into brand advocates for their business.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.