This social media fundamentals class offers digital marketers best practices for managing the biggest social platforms, like Facebook, Twitter, YouTube, and LinkedIn. Successful social media marketing often creates a cohesive brand message broadcasted throughout these platforms, utilizing the variety of social media tools to reach a wide range of audiences and measure the results. Facebook EdgeRank algorithm, for example, allows marketers to measure Facebook post views and ensure that they are producing content that their fans respond to. Furthermore, these popular platforms offer opportunities to grow brand audience through promoted products on YouTube as well as Facebook PPC ads. This social media marketing class, Fundamentals of the Big Tier 1 Social Platforms: LinkedIn, YouTube, Facebook & Twitter, instructed by social media expert Jason Kane, shows how to drive more fans, followers, and conversions on Facebook, Twitter, YouTube, and LinkedIn.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.