Social media marketing classes show how social platforms such as Pinterest can drive referral traffic and generate brand awareness through growing a community on Pinterest. By following Pinterest marketing best practices, brand marketers can create pins that their audience will love and share with other users. Pinterest techniques such as adding pins, creating boards and building pin-able content can enable marketers to increase referral traffic to their websites. In addition, Pinterest is indexed by Google and should be part of marketers’ social media SEO strategy. This social media marketing class, How Pinterest Can Help Your Brand, instructed by Brandon Whalen, explains the necessary steps to get up and running on Pinterest.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.