How To Create A B2B Social Media Strategy That Works

How To
16 min
Social Media Marketing

If the thought of creating a comprehensive social media strategy gives you one of those “deer in the headlights” moments, this class will help. Using a proven framework, this class will offer inside tips on how to craft a social media strategy from top to bottom, and even more importantly, also show how to describe the business value for this strategy.

You Will Learn

  • The 4 elements of business value and how to describe them for your organization
  • 5 types of digital experiences and how to understand which you are really building
  • The four C’s of social media marketing and how they describe the experience you create
  • What Infographics can (and can’t) tell you about creating a social media strategy
  • The Social Media Strategic Framework – step by step.
Instructor: Rohit Bhargava

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant