How to Create Business Value from a Balanced Social Media Program

Learn how a balanced social media program can drive top line awareness and bottom line results.

How To
59 min
Social Media Marketing

This day in age, social media efforts can no longer be an isolated program aimed externally at fans and followers. It is now critical for these efforts to transform into an enterprise-wide philosophy involving employees, arbitrators and critics. Through shifting to this focus, social media marketers can experience both top-line and bottom-line benefits that will get senior management’s attention. A balanced business environment requires distributed focus across three key zones: value creation, value correction and value delivery. In this class, you will learn how to implement a balanced social media program and achieve significant impact through adopting this focus.

You Will Learn

  • Social media marketing's current state and what to expect in the future
  • The key focus areas for social media teams to become strategic
  • SMTs’ role in business operations
  • SMTs’ role in the transformation of business
  • SMTs’ role in course correction and top- and bottom-line impact.

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant