How to Launch a Successful Facebook Campaign

Learn how small businesses can manage Facebook campaigns to maximize ROI

How To
27 min
Social Media Marketing

In today's digital world, it is important to understand how to properly run and manage a social media campaign on Facebook. It is critical to understand why having your own business page on Facebook is imperative to your company's success. Several key factors, such as SEO, brand reputation, and customer service play a vital role in monitoring and growing your business through this social network.

You Will Learn

  • How to set up and optimize your business' page on Facebook 
  • How to monitor page activities to determine your strategic course of action  
  • How to implement customer service into your Facebook activity  
  • Why your business' page is important for SEO and traffic 
  • Best practices to optimize SEO and traffic
Instructor: Laura Donovan

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant