How to Use LinkedIn Marketing for Lead Generation

Learn the perfect marketing mix to boost engagement and conversions on LinkedIn.

How To
32 min
Social Media Marketing

58% of IT decision-makers are using LinkedIn to influence their purchasing decisions (Forrester Research). If the same study was done for other B2B industries, they'd find the numbers to be very similar or even higher. It is now critical for B2B organizations, professional service firms and small businesses to optimize their marketing on LinkedIn to maximize lead generation. In this class, you will learn the step-by-step process of turning your LinkedIn profile into a marketing tool that attracts prospects. In addition, you will learn the necessary actions for driving your connections into your sales funnel.

You Will Learn

  • Top LinkedIn profile mistakes, and how they keep marketers from connecting to more decision-makers and influencers
  • How to mix blogging, video, content and email marketing into your LinkedIn marketing efforts
  • How to create your roadmap for lead generation success on LinkedIn.
Instructor: Kristina Jaramillo

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