Improve Relationship Marketing Using Social Media

Learn the tools and methodologies for building meaningful relationships with customers through social.

28 min
Social Media Marketing

Strong relationships, both new and nurtured ones, are key to building a successful business. In a world of instant gratification and measurable communications, it is critical to learn the tools and methodologies that promote real interaction and engagement. In this class, you will learn how you can build meaningful relationships with customers through specific social media marketing tactics. By implementing the social networking techniques discussed in this class, you will be able to build stronger relationships with customers and ultimately grow your brand and business.

You Will Learn

  • Why social media advertising may not be working 
  • How to create relationships that create business 
  • Why a personal profile can be more important than a business page 
  • Why face-to-face networking is important 
  • How to make your business and personal brand stand out from the noise.
Instructor: Brian Basilico

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant