Marketers now understand that engaging with influencers is a key component of any content marketing strategy. Fortunately, identifying those influencers is becoming much easier thanks to search and social analytics. But crafting a successful engagement strategy entails a deeper dive into understanding how influencers tick and how their behaviors differ based on the social platform. This class will share insights from both a brand and influencer perspective so marketers can tailor their content strategies to the influencers and platforms that best match their consumer.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.