Integrating Social into Your Digital Marketing Strategy

Master these B2B marketing tactics to drive ROI

Strategy & Planning
27 min
Social Media Marketing

Today's successful marketers must integrate several marketing channels to craft the most effective overall strategy. For B2B marketers, specializing in a single channel has become ineffective in increasing ROI. Learn five essentials you can implement today to increase referral traffic, boost social engagement and gather higher quality leads through channel integration.

You Will Learn

  • Why you should rethink how social, content and PR work together 
  • Why inbound marketing alone is not enough 
  • Why visual is essential to every content strategy
  • How to empower employees as advocates
  • The importance of Google Authorship. 
Instructor: Jason Miller

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant