Leverage Social & Customer Data for Email Relevancy

How to improve email marketing relevancy with integrated data.

33 min
Social Media Marketing

This social media email marketing class shows email marketers how to improve email marketing relevancy through the integration of consumer and social data. Businesses find that using social data for email marketing programs improves their capability for delivering highly-targeted, relevant brand messages. The integration of social and customer data is composed of 5 main steps: audit data, translate information into data, model and prioritize, test segmentation and repeat. Using Social & Consumer Data to Improve Email Relevancy, Instructed by Stephanie Miller, gives businesses the opportunity to increase the effectiveness and value of their email marketing program.

You Will Learn

  • The opportunities that your data gives you.
  • The 5 steps of using data effectively: Audit Data, Translate information into Data, Model and Prioritize, Test Segmentation, Repeat.
  • Do your customers read your email on computers, phones or both?
  • Simple and effective tactics that better engage your target audience.
Instructor: Stephanie Miller

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant