LinkedIn Essentials for Building Your Business

Learn how LinkedIn can become one of your strongest social media marketing tools

How To
23 min
Social Media Marketing

When used correctly, LinkedIn can be one of your best social media marketing tools. Whether you are a new or advanced LinkedIn user, you will learn about the most dynamic LinkedIn features and how to use them to your advantage. Through this class, you will develop an understanding of proper LinkedIn etiquette for building a strong business network.

You Will Learn

  • How to use LinkedIn to access the C-Suite
  • The most important aspects of a LinkedIn profile
  • How to create a supportive "1st connection" network
  • How to properly manage your LinkedIn settings
  • The power of LinkedIn Subscription Levels for the sales and marketing user.



Instructor: Jasmine Sandler

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant