LinkedIn Marketing 101

How To
24 min
Social Media Marketing

This LinkedIn business marketing class covers foundational LinkedIn techniques such as creating a profile, optimizing headline and using the right keywords as well as advanced digital marketing strategies for improved lead generation results and boosting organic visibility. Learn how to create a detailed, compelling LinkedIn profile using the new profile layout, post a photo, and other LinkedIn best practices and tips for optimizing your LinkedIn profile to make your business stand out. The use of the right keywords in the headline, summary and the LinkedIn profile can lead to improved search ranking results and can help you promote your business. This LinkedIn marketing class, LinkedIn: Beyond the Profile and Into the Future of Digital Marketing, led by instructor Victoria Ipri, offers techniques on how to leverage LinkedIn to build and how to actively engage in the LinkedIn community to help you achieve your business goals.

You Will Learn

  • Headline optimization procedure
  • How to make full use of all 2000 summary characters (what to say, how to say it, how to format it)
  • How to properly organize/condense years of employment history into your profile
  • How to convert visitors to warm leads
  • The difference between recommendations vs. endorsements.


Instructor: Victoria Ipri

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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