LinkedIn Marketing Techniques for Lead Generation

Learn how to use LinkedIn for lead generation success.

Rating
4
Level
Intermediate
Type
How To
Duration
35 min
Topic
Social Media Marketing
 

LinkedIn is a highly innovative platform, changing rapidly to accommodate members' needs. Features across the LinkedIn platform change frequently and quickly. It is critical for digital marketers to both keep up with these changes and take advantage of the valuable lead generation opportunities they offer. In this class, you'll learn the most recent changes on LinkedIn that will help you to generate more leads and have more fun doing it.

You Will Learn

  • How to bring clarity to your networking
  • How to control the Pulse to only see the news you choose
  • How to use the New Articles Tool, and how it simplifies influencer news search
  • Why you can't afford to ignore endorsements
  • The secret to sending InMails at no cost
Instructor: Victoria Ipri

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant