Satellite Marketing: Using Social Media to Create Engagement

How To
50 min
Social Media Marketing

“Satellite Marketing: Using Social Media to Create Engagement” provides a complete understanding of social media, and a proven process to create engagement.

Attendees will learn the origins of Satellite Marketing, and a better understanding of the three types of social media. References, graphics, diagrams and examples are provided to help apply the seven steps in creating an actionable plan, based on goals. At the end, additional resources are provided to help get you started on creating and improving your social media engagement.

This webinar is a sneak-peak of the much anticipated book, “Satellite Marketing: Using Social Media to Create Engagement, from CRC Press. Written by Kevin Popovic, the author details a step-by-step process to help attendees identify measurable goals, better understand the audience, create a strategy, select social media, build engagement, develop a communications plan, and measure performance.

  • Provides a complete understanding of social media, simply explained by an accomplished practitioner
  • Identifies the opportunities for social media within integrated marketing communications
  • Teaches a proven process to create an actionable strategic plan, based on measurable goals
  • Provides case stories, business reference, and academic citations
Instructor: Kevin Popovic

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