“Satellite Marketing: Using Social Media to Create Engagement” provides a complete understanding of social media, and a proven process to create engagement.
Attendees will learn the origins of Satellite Marketing, and a better understanding of the three types of social media. References, graphics, diagrams and examples are provided to help apply the seven steps in creating an actionable plan, based on goals. At the end, additional resources are provided to help get you started on creating and improving your social media engagement.
This webinar is a sneak-peak of the much anticipated book, “Satellite Marketing: Using Social Media to Create Engagement, from CRC Press. Written by Kevin Popovic, the author details a step-by-step process to help attendees identify measurable goals, better understand the audience, create a strategy, select social media, build engagement, develop a communications plan, and measure performance.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.