Social demand generation enables businesses to use the social web to engage customers in real-time at any point in the buying cycle, as well as to measure the effects of demand. Benefits to social demand generation include receiving more qualified leads and deeper engagement with those leads, as well as seeing higher data integrity. Social demand generation techniques can also include nurturing qualified leads that want to engage with sales through the use of social media channels. Generating demand from social media efforts has become an essential strategy in the new marketing age. This social media marketing class, Social Media Demand Generation, instructed by Adam Metz, gives you the in-depth knowledge and tools you need to dive deeper into the opportunities of the social media world.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.