Social Media Marketing Best Practices for SMBs

Improve your social media marketing.

31 min
Social Media Marketing

Social media marketing classes provide information on how to use social media tools for SMBs, or small and medium businesses, effectively and efficiently as part of marketing outreach efforts for social media management and monitoring. Social media tools share educational and valuable content with customers in order to engage and convert leads. Businesses can also use social media management tools in order to automate social media execution as well as to identify the best networks to reach target audiences. SMBs create successful social media campaigns by leveraging social media marketing tools in all points of social outreach in order to better serve their customers, and in turn, the goals of their own brand. This social media marketing class, Social Media Marketing Best Practices for SMBs, instructed by Janet Fouts, explains time-saving tips for executing high-performance social media using influential social media marketing tools.

You Will Learn

  • Time-saving tips for executing high-performance social media marketing programs
  • How to use listening tools to identify the best networks to reach your target audience
  • How to automate execution without being labelled a broadcast spammer
  • The best days and times to post, in order to reach your target market



Instructor: Janet Fouts

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant