Targeting Millennials on Social & Mobile

Get more relevant by targeting millennials.

Strategy & Planning
32 min
Social Media Marketing

This social media marketing class, Targeting Millennials on Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population. Social media marketing to millennials presents many challenges, and this class explores who millennials are and how to connect with them. Learn from Ekaterina Walter why the growing millennial demographic is a huge opportunity for your brand.

You Will Learn

  • Who millennials are and how to connect with them
  • The challenges of marketing to millennials, and how to overcome them
  • Why the growing millennial demographic is a huge opportunity for brands
  • How Intel built a platform on Facebook to engage with millennials


Instructor: Ekaterina Walter

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