Understanding and Optimizing Google’s Local Search Makeover

How To
20 min
Search Engine Marketing

This GooglePlaces and Google+ Local marketing class provides proven Google+ Local strategies to businesses of all types - from small, independent businesses to top, world-class brands – to improve local search results. Successful Google+ marketing strategies are constantly updated to keep up with changes that are made to the Google+ framework. Brand marketers who understand these changes and optimize their Google+ pages to account for them while also focusing on vital areas such as customer reviews and mobile marketing often report strong, consistent results. This Google+ Local marketing class, Understanding and Optimizing Google Local Search Makeover, led by expert instructor Steve Yeich, helps Google+ marketers learn winning strategies to stay ahead of the competition and increase brand awareness.

You Will Learn

  • What the transition from GooglePlaces to Google+ Local really means for you
  • How to optimize your Google listing
  • The importance of customer reviews and how to get more for your Google+ page
  • Why and how mobile marketing ties into your local search campaign
Instructor: Steve Yeich

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Small Business Marketing Consultant