Video Marketing & YouTube 101

How To
48 min
Social Media Marketing

Social media marketing classes show marketers and business owners how to successfully market their brand on Google+, Facebook, YouTube and more. This YouTube marketing class offers strategies for using YouTube to expand your brand’s online presence and reach key demographics. By offering tips and techniques on improving and optimizing YouTube videos, this class also highlights the benefits of using YouTube video marketing to increase SEO traffic and drive more conversions across multiple online and social media channels. Marketing professionals know how to optimize their YouTube videos, improve video content, and add or post an attention-grabbing channel trailer that will increase positive business outcomes. In this YouTube marketing class, YouTube Marketing 101, led by Liana Evans, you will get the basic tools and best practices necessary to incorporate YouTube video content into your overall social media marketing strategy.

You Will Learn

  • The benefits of integrating YouTube into your marketing strategy
  • The key demographics that you can reach on YouTube and why
  • How to leverage YouTube to increase your SEO traffic and conversion rates
  • Tips on improving your YouTube videos
  • How to drive traffic to your video by utilizing your existing online presence, and incorporating your website and social media channels.



Instructor: Liana Evans

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant