Examine and test two different versions of 10 different web pages. Which test wins? You’ll be surprised, not only by which test wins, but also by how much you learn from the experience.
Testing different versions of pages to determine which page performs better is a key component of online marketing. In this class, you’ll encounter 10 such tests and will guess which page won. The answers will surprise you and the knowledge you’ll gain about how to conduct these tests and what makes some pages better than others will make you a more effective marketer.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.