In today's digital world we are awash with data, but do you understand how much you have, what you can source, how to make it actionable and who else is making a profit from it? CMOs have come to realize that data is critical but are rarely using it to its full potential because they lack some of the basic information they need. There is a shift occurring where the control of this data is moving in to the brand and away from the hands of the agency, and this is leading to new opportunities but also creates a problem for agencies who have to find an answer to the role they play in a data driven world.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.