Big Data Driven Strategies for Media, Analytics & Attribution

37 min
Web Analytics & Testing

In today's digital world we are awash with data, but do you understand how much you have, what you can source, how to make it actionable and who else is making a profit from it? CMOs have come to realize that data is critical but are rarely using it to its full potential because they lack some of the basic information they need. There is a shift occurring where the control of this data is moving in to the brand and away from the hands of the agency, and this is leading to new opportunities but also creates a problem for agencies who have to find an answer to the role they play in a data driven world.

You Will Learn

  • How to better understand how much data you have access to and how to make that data actionable
  • Awareness of the various attribution models and simple alternatives to measure multi-touch modeling
  • Opportunities and challenges as data moves away from the hands of the agency
Instructor: Dax Hamman

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