E-Commerce Testing To Dramatically Lift Sales

35 min
Web Analytics & Testing

This class gives you a framework for testing landing pages as well as several case studies that demonstrate its effectiveness.

You Will Learn

  • Analyze: How to perform analysis at the page level to come up with hypotheses. 
  • Hypothesize: Make predictions based on your understanding of your customers; don’t just test what others seem to be testing.
  • Test: Make sure that your tests are statistically relevant.
Instructor: Chris Goward

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