Fundamentals to Metrics & KPI's in Adobe Model

Make better marketing decisions.

35 min
Web Analytics & Testing

In the last five to ten years, a number of factors have begun to drive changes in marketing. Marketing dollars are being shifted from traditional channels to digital channels, so marketers are under more pressure to present accurate and reliable data In addition, most marketers are drowning in data, but they don’t know what to do with it. Without the right data, key stakeholders are unable to make good marketing decisions, and if you can’t make good marketing decisions, you can’t prove the value of your data.

While free analytics gives you information, is it giving good enough information to make it worth it? Watch now if you're looking to build a business case for a sophisticated analytics solution in your company.

You Will Learn

  • How to measure what matters with your analytics tools
  • Key industry marketing measurement trends you should know
  • How to avoid common analytics mistakes
  • A five-step measurement framework for succeeding with analytics
Instructor: James Tall
Instructor: Mike Barton

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