Google Analytics: How to Use Reporting for Business Insight

How To
34 min
Web Analytics & Testing

The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in this class.

In this class, Kim Toomey takes you on a deep dive of the latest and greatest components of Google Analytics. Featuring screenshots and expert commentary, this class will show you what Google Analytics truly has to offer including flow visualization, cross-channel analysis, and social reporting. If you’re using Google Analytics, this class is a must.

You Will Learn

  • A framework for mapping your analytics to business goals and objectives
  • How to use the Goal Tracking functionality in Google Analytics and why it’s important
  • What metrics are actually “vanity” metrics, metrics that won’t really help you make business decisions and what “rockstar” metrics are overlooked, but tremendously impactful and important
  • About the latest additions and changes to Google Analytics reporting capabilities
  • All about attribution, the mapping of user actions to sales, and giving credit where credit is due
Instructor: Kim Toomey

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