Google Display Network: Enhanced Campaigns Bid Optimization

18 min
Web Analytics & Testing

The new bidding system on the Google Display Network is an easier, more transparent way to bid exactly the right amount for your consumer without the need to set up a complex campaigns. This class will walk you through how to fine-tune your bids to reach the right users in the right context.

You Will Learn


  • How Enhanced Campaigns works for the Google Display Network
  • How to use powerful bidding to reach your perfect customer.


Instructor: Christian Oestlien
Instructor: Steef Van Winkel

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