How to Avoid 6 Common Web Analytics Pitfalls

Get a clear view of your web performance.

How To
35 min
Web Analytics & Testing

Learn tips and tricks on how analytics tools collect data. You will be better able to interpret, report and analyze the numbers that can be confusing and even sometimes inconsistent.

Problem: The numbers you get from your analytics tool, whether it be Google Analytics, Omniture, or another tool, seem to have inconsistencies. Solution: There are perfectly reasonable explanations for these apparent inconsistencies.  The more you know about how web analytics actually work, the better you’ll be able to interpret this data and, subsequently, the more value you’ll be able to deliver to your organization.  Once you know what to look for, you’ll be able to communicate the right information in the right way.

You Will Learn

  • The six common pitfalls of web analytics interpretation and reporting, as well as solutions for each one. 
  • Understand why “time spent on site” measurements should be taken with a grain of salt.
  • How dynamic content can skew data.
  • Gain an understanding of page traffic measurement and why you should be careful reporting it.
  • How unique visitors are counted and why tracking unique visitors can be difficult.
Instructor: Aaron Maass

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