Marketers have a tremendous amount of data at their fingertips, from web analytics, to social, to mobile, and more. But the sheer amount of data that marketers have access to can be overwhelming, and it's critical to know how to leverage this data to benefit the organization. And while it's easy to associate measurement with technology, it's more important to focus on using that technology to drive the most productive outcomes.
Watch now to discover how to create a data-driven culture within your organization. You'll learn how to align the right people, create the right processes, and make sure those involved understand how to overcome roadblocks that may interfere.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.