How to Create Great Landing Pages

46 min
Web Analytics & Testing

Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of your advertising. They make everything we do online less expensive by reducing the cost of getting new customers and leads. The good news is that with the right combination of elements, you can enjoy online success and avoid singed eyebrows.

In this class learn the easy formula for successful landing pages for selling to businesses or consumers. Brian Massey shows you how to combine some simple elements to create pages that get visitors to act. And it’s completely backwards. You’ll become a confident online chemist when you turn Of + Fm + Pr + Tr + I into Gold.

You Will Learn

  • The components of the successful landing page
  • When to ignore your designer’s suggestions
  • How to keep visitors on the page until they act
  • How to avoid abandonment


Instructor: Brian Massey

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant