How to Get the Best Results with Strategic Conversion Optimization

Improve your bottom line with conversion optimization.

How To
14 min
Web Analytics & Testing

A quick overview of an undersold online marketing tactic: conversion optimization.

This class provides a foundational overview of conversion optimization, with actual examples of which landing page of two tested performed better, and promises to introduce you to what conversion optimization can do for you.

You Will Learn

  • That conversion optimization has been undersold
  • Conversion optimization is not statistics, not technology, and not multi-variate testing
  • Conversion optimization lives at the intersection of experience design, persuasion marketing, and the scientific method
  • How a conversion optimizer knows what to test
  • The bottom-line impact of some actual results of conversion optimization¬†
Instructor: Chris Goward

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