Understanding your social media analytics is the best and fastest way to increase your ROI. MIT Sloan shows 67% of users gain competitive advantage using analytics, and McKinsey reports this practice among firms results in a 15-20% increase in ROI. This class will show you where to start in utilizing analytics to promote your brand, optimize content marketing and track users through the sales funnel. You will learn how both B2B and B2C companies can see more ROI through the practice of analytics.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients. 
