Virtually all companies cite ROI as a primary marketing concern, but only 20% of companies say they’re good at measuring it. Welcome to the 20%.
The ability to measure and forecast marketing’s impact on revenue and profit is the single most important thing marketers can do to improve their power and credibility in the organization. If you were given 10% more budget, what would the impact on revenue and profit be? If you answered ‘I don’t know’, then you gave the number one answer when this question was asked of today’s marketing professionals. That doesn’t have to be the case. In this class, you’ll learn about the modern forecasting and measurement techniques that will allow you to answer questions like this one.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.