Measurement and Testing for Ecommerce with Google Analytics

How To
32 min
Web Analytics & Testing

Ecommerce presents the unique opportunity to measure digital success all the way through to the sale, providing definitive ROI for marketing efforts. Find out the best way to set up and measure your digital marketing efforts for your ecommerce site and how to use Google Analytics to measure success, including Google Analytics Ecommerce Module, Attribution Modeling, and Google Experiments.

You Will Learn

  • How to implement the Google Analytics Ecommerce Module
  • What Attribution Modeling is and how it works
  • How to measure website success with Google Experiments

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Small Business Marketing Consultant