How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.
First, identify online behaviors on your website that you think generate leads and sales. Then, assign values to these behaviors. Finally, analyze and optimize the results. That’s using weighted metrics. In this class, you’ll learn all about how and why to use weighted metrics to change the way you measure success.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.