Testing, Behavioral Analytics & Metrics Best Practices

Use weighted metrics to your advantage.

Strategy & Planning
45 min
Web Analytics & Testing

How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.

First, identify online behaviors on your website that you think generate leads and sales. Then, assign values to these behaviors. Finally, analyze and optimize the results. That’s using weighted metrics. In this class, you’ll learn all about how and why to use weighted metrics to change the way you measure success.  

You Will Learn

  • The basics of testing, including testing strategies
  • The solution to testing different variables for different measures of success: weighted metrics
  • For which products weighted metrics work well
  • How to use goal reports, available in any analytics tool including Google Analytics, to identify the relationships between online behaviors and leads
  • How to apply weighted metric optimization methods to PPC and SEO
Instructor: Tami Dalley

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