The Framework: Demand Generation Analytics & Measurement

43 min
Marketing Automation

Online marketing is a giant game, and metrics is your scoreboard. Without effective measurement it’s impossible to know when you’re winning or losing the game.

In this class, you'll discover what metrics your marketing must have to gauge success. In addition, find out why it’s also not enough to have them; you must also know how to use them. You will find out how to see them as a learning opportunity instead of a discouraging source of stress. Finally, learn how to use metrics to get sales and management on board with your marketing efforts.

You Will Learn

  • Why marketing metrics and measurements must happen in real time
  • How to tweak and tune with the help of your metrics
  • How to drill down and get real correlations and insights with your data
  • What Google Analytics data should be examined every month
  • How to report success to sales and management.
Instructor: Kim Albee

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