Translating the Data to Dollars

How To
47 min
Web Analytics & Testing

This class centers on the acquisition and interpretation of web data, offer students insight into performance metric selection, determining meaningful trends, and how to turn that data into strategic recommendations that bring the organization closer to its business goals.

You Will Learn

  • How to use data to drive improved key performance metrics and organizational changes
  • How to optimize conversions
  • How to understand values in Ecommerce.
Instructor: Paul Sherman

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