Big data sounds scary. However, we now work in an age where more and more of our marketing efforts can be effectively measured, allowing us to make better and more cost-effective business decisions. Big data is big opportunity for companies that understand how to harness it to leap ahead of their competitors.
Find out how CMOs and VPs of Marketing can automate, report on, and analyze data more easily to have a stronger voice in the C-Suite and prove ROI from their efforts.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.